This box is pretty special to me. It pays homage to my first big side project, a side project that turned into a movement and eventually into a business. Way back in 2011, two buddies and I attempted to crowd-fund a Super Bowl commercial for the Commonwealth of Kentucky—the World’s first crowd funded Super Bowl Commercial. We attempted to raise $3.5 million on Kickstarter, and after our 60-day campaign we only raised a little over $100k. While we didn't reach our funding goal, we did get people talking about how great Kentucky is. The project also received a ton of great press and put Kentucky for Kentucky on the map. It was one of Kickstarter's favorite videos of 2011 (back at peak Kickstarter). This box is dedicated to our “Kentucky To The Super Bowl” project and “Kentucky for Kentucky,” filled with ideas from both.
11 X 11 // 2018 // Old Notebooks and Paper Mache //